From the May 2016 newsletter
How do you sell books to someone who doesn’t normally read? James Patterson has a plan: BookShots. He is starting a new line of books that are shorter (fewer than 150 pages), cheaper (less than $5.00), more plot-driven, and that can be read in one sitting. “It is like reading movies,” he says.
He aims to release two to four books per month, written either by himself or others handpicked by Patterson, and published through Little, Brown and Company. They will be initially sold through bookstores, but marketing plans include drugstores, and grocery stores in the magazine section near checkout lanes.
Watch for BookShots beginning in June.
Source: San Diego Union Tribune, 3/22/16