ms-podcast173-dan-lemin-480How important are online reviews? Should you respond to an unfavorable review? Read on.

In a 2014 survey of the value of reviews, 88% of respondents indicated they trust online reviews as much as they trust a recommendation from a friend or family member. This is up from 79% the year before. Social Media Examiner, an online social media magazine, recently posted a podcast that addresses the importance of online reviews and how to address fraudulent ones, especially those being added through tactics referred to as black hat SEO (search engine optimization) actors. Amazon has recently taken steps to sue those who post reviews written for a fee, considered fake or fraudulent reviews, such as 1,100 account holders through Fiverr.com, an online marketplace that matches up people willing to complete jobs for those who need the work done for amounts as low as $5.00.

Advice on how to handle a negative review? Stop-Drop-Roll. Stop yourself from responding immediately. Drop the impulse to respond harshly. Roll with the punches.

Read the summary or listen to the podcast here.